The Publishing Platform Built for Entrepreneurs & Experts — Fueled by Data
To the naked eye, New Wave Press is a publisher. We help entrepreneurs, coaches and creators produce high-performance books that drive leads, grow revenue and build brand authority.
Under the hood, we’re building the data engine behind the next generation of author-led businesses —tracking funnel performance, reader behavior, and monetization pathways across an elite non-fiction catalogue.
CREATE
We help you craft a world-class nonfiction book that distills your expertise, builds your brand, and positions you as a category leader. You retain 100% ownership—while we guide every word, design element, and distribution detail to the finish line.
CAPTURE
Your book isn’t the end goal—it’s the front end of a revenue engine. We architect high-converting funnels that turn readers into leads, customers, and superfans—while tracking behavior across every step of the journey.
CAPITALIZE
We help you extend your book’s impact into an entire intellectual property ecosystem: courses, programs, media, speaking, and licensing. Our analytics platform gives you the insight to scale what works and optimize what’s next.
Inside the Metrics of James Swanwick’s Triple #1 Amazon Release
How Strategy, Data (and a Ton of Hard Work) Turned a Book Into an Eight-Figure Lead-Generation Engine
James Swanwick is a former ESPN Sports Center anchor and the founder of Alcohol-Free Lifestyle, an eight-figure coaching company that has helped thousands of high achievers quit drinking without willpower, rehab or AA.
His program is so effective that a 2023 study conducted by University of Washington concluded it could help participants reduce their drinking by up to 98%. These stats blow other methods for quitting out if the water.
But when James set out publish a book that would share his secrets with the world, his journey began with a hard “no” from 16 major publishers.
Rather than give up, he partnered with New Wave Press—leading to results even big houses chase: a #1 New Release in three Amazon categories (Alcoholism Recovery, Alcoholism, Healing) and a first-year sales pace outstripping 95% of traditional book launches.
For James, the book wasn’t just a win—it’s fast becoming his company’s primary source of authority, daily leads, and impact.
For readers
Fresh perspectives and highly-actionable advice on health, wealth and mindset from world-class authors
Our authors are entrepreneurs, experts and creative professionals who deliver cutting-edge insights and practical strategies that empower readers to transform their lives. Whether you’re looking to elevate your personal growth, optimize your business, or achieve peak performance, our books provide the tools and inspiration you need to become the best version of yourself.
For authors
When it comes to books, we start where traditional publishers stop: your bottom line
Our Mission
Most publishers focus on the book. We focus on what happens after the book is in the world—how it builds trust, captures attention, and converts that attention into business growth.
At New Wave Press, we combine premium publishing with real-time data tracking to help experts, entrepreneurs, and creators turn their ideas into lasting, revenue-generating assets.
We’re not just writing incredible books—we’re building a smarter system for expert-led media.
